Every now and then we need to take a step back and examine how our business is doing. Are the employees as productive as they should be? Are our customers as happy and satisfied as they should be? Are we making the money we should be? Is there something that we could be doing that we are not that would improve our jobs, our work environment, our business as a whole?
This year the jcpenney corporation did just that. They decided to revamped their stores and the way that they do business with their customers. In February of this year they launched their new business image and sent out the following statement in their new advertisement with the Sunday paper, here is what it said;
“In praise of fresh air.
This year, we turn 110. We’re fine with growing old. We’re not find with growing stale. So, to celebrate, we’re going to throw open the window and let in some fresh air.
We’re rethinking and reimagining, and if we find that we’ve picked up any bad habits over the decades, we’re going to leave them far behind.
We’re simply going to treat people as we’d like to be treated ourselves. Fair and square.
We won’t make anyone jump through hoops to get a good price. We won’t fill mailboxes with junk. We’ll have great prices every day and spectacular prices that last a whole month. And it won’t stop there.
We’ll keep dreaming up new ways to make you love shopping again, matching our calendar to the rhythm of your life.
Because we’re not interested in being the biggest store or the flashiest store.
We want to be your favorite store.”
Since I have a local jcpenney near by, I decided to go see their new image. The store looks great, a clean new makeover. I felt good being in the store and I noticed that others around me were making comments about the store and enjoying the new shopping experience. As I checked out I asked the clerks what they thought about the new image. They all responded that they loved the look and that it was so nice to come to work now. They were excited over the change and it showed in the service they gave.
This really got me thinking about how long it had been since we had done any fixing up in our office, it had been way too long. So over the past few weeks we did a total revamp of flooring, wall covering, paint, and counter tops. It has been crazy and a lot of work, but we are so excited when patients come in and love the new look. It makes us excited and there is a newness in how we feel about coming to work each day now.
This change has made us look at other aspects of the practice that may need to be revamped. We started making a list of possible changes that may benefit our business and are looking forward to tackling them once we finish this one.
“Do you need to open the windows of your business and let in some fresh air?”