Who Is Your Customer?

735910_old_people.jpg Recently I was doing a workshop for a medical clinic and we had a discussion about customer service.  During the discussion a question was brought up by the Medical Director, who asked “who is our customer?”

What a great question I thought.  Many times we think the people we serve that pay money for either product or service are our customers.  However, there are other people we serve everyday that could be considered customers also.

Here is just a small list of who your other customers may be;

1. Your co-worker who depends on you to get your job done so they may complete their job.

2. Your co-worker who needs your help with a problem.

3. Your co-workers who depend on you everyday to be at work so things run efficiently.  When a co-worker is out it make the day harder for everyone.

4. Your immediate supervisor who counts on your expertise and professionalism to take care of the tasks assigned to you.

5. The business owner who depends on you as part of the team to make their business productive and profitable.

It would seem that anyone that we serve at work is our customer and should be treated with the same respect and enthusiasm as our paying customers.

Think about how you greet your customers, how you try your best to satisfy their needs and wants.  The same service should be given to your co-worker in the next cubical or the maintenance person in the building.

It is often said that we should treat our customers as if they were our mother, father or grandparent.  We need to take the time to care and give them the best service possible.

Better yet how would we want others to treat our family members if they came to our place of employment? Of course we would want them to receive “Red Carpet Treatment.”

We should be serving our internal customers with whom we work each day this very way.  Ask yourself this question; “If you treat your co-workers tomorrow how you would treat one of your favorite family members, if they came into your place of business, would they notice a difference?” 

Would your workplace be different if everyone did this?

08/26/14

4 thoughts on “Who Is Your Customer?

    • Hi Trevor,

      You are right, but many times co-workers forget that there are internal customers as well as external customers. The important factor is that all our customers need to be treated with the same respect and importance. Have a wonderful evening!

  1. Excellent internal customer service is a contributing factor to excellent external customer service. When I’m working with clients who want to improve external service, I always ask about their internal team. Do they work well together? Is there respect between team members and departments? Do they understand what other people and departments do?

  2. Hi Laurie
    You are one step ahead of the game in asking those questions. As many times staff members do not consider who they serve internally as customers. What a difference it makes once they do. The whole work atmosphere changes when that importance and respect comes into play and is shown for one another. Thank you for your input and have a great Friday tomorrow!

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