Tips For The Writer



I was listening to some older recordings by Jeff Herring “The article guy” and came across some good information for those that write articles or blogs.

Jeff said a couple of things about being a writer that jumped out at me and I thought I would share them with you.

First, he said writers need to be able to ask themselves “what is it that I am doing when I write?”

In my article or blog am I:

  • Providing information
  • Trying to educate
  • Giving a call to action
  • Trying to persuade
  • Presenting ideas for problem solving
  • Entertaining

Once you know which of the above you are trying to incorporate into your article or blog you need to think about your audience and ask yourself these questions:

  • What are their expectations?
  • How can they use the information provided?
  • What is the audience hoping to take away by reading your article?
  • Why are you communicating this information to them in the first place?

After listening to Jeff explain a bit about the above it caused me to think a bit differently about what I may write and what it is that I want my readers to take away.

Jeff has a lot of information on his site about marketing and content.  I have found a few good pearls when I have done some perusing on his site.  You may want to take a look.

Jeff Herring


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