The leader(s) of a business need to know the vision for the company and also the vision they have for themselves. They need to keep their personal leadership vision in front of them each day and the business vision in front of the team members.
It is vitally important that the leader encourage everyone and let them know how things are progressing toward the goal of the business vision. Without this, team members become disconnected and uninspired.
The business vision needs to be compelling, one that all team members can understand and are willing to work toward. The business team needs to be able to see the strengths, convictions and purpose of the vision clearly.
Millionaire philanthropist Andrew Carnegie exclaimed, “A great business is seldom, if ever, built up except on the lines of strictest integrity.” This quote can also be applied to leadership, a leader needs to realize if they do not have their own vision for being a leader and hold themselves to the highest state of integrity, they will not be considered a great leader.
If your business does not have a vision for your employees, or maybe it is just blurred, here is a good checklist of what a compelling vision needs to have: (This checklist also applies to personal vision)
- Clarity: Answers what the team must know and what they need to do.
- Purpose: Gives direction to the vision
- Goals: Brings targets to the vision.
- Honesty: Brings integrity to the vision.
- Passion: The fuel of the vision.
- Challenge: Brings stretching to the vision.
- Modeling: Brings accountability to the vision.
“A leader has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done.” Ralph Lauren